Does Specialized make toilet paper?

Put your trademark on this

Specialized makes some great merchandise. I have one of their Stumpjumpers in the garage, which has proven to be all the mountainbike I'll ever need. But as long as they are acting like the schoolyard bully that this article (see link) describes, TP is all I'll ever buy from them from here on out:

War veteran forced to change bike shop’s name after threat from U.S bike giant Specialized

From The Explainer (Charles Pelkey) at Red Kite Prayer: "...By now many of you have seen the story making its way around cycling-related social media about the Afghanistan war veteran in Cochrane, Alberta, who opened up a small bike shop over an ice cream parlor and his encounter with a @#$%ing bully..."

Sigh. Once again, life proves that Frank Zappa was right about hydrogen not being the most prevalent element in the universe.  Can someone up in the CEO office at Specialized turn this around and use a less heavy handed method to protect their brand against "brand confusion"?

As Warren Zevon might say, lawyers, guns, and money are nice to have around in a crisis and at least two of those three have been offered to our friend in Cochrane. But when mishandled, lawyers, like guns, can result in self-inflicted wounds and the suits at S need take notice. Perhaps better even than lawyers, the social media unleashed a shitstorm of criticism on the Big Red S. Lawyers and money may not be needed. Stay tuned.

This upbeat update in BRAIN, via Patrick O'Grady at Maddogmedia.

Exhibit A from Counsel