Sunday, December 8, 2013

Does Specialized make toilet paper?


Put your trademark on this
Specialized makes some great merchandise. I have one of their Stumpjumpers in the garage, which has proven to be all the mountainbike I'll ever need. But as long as they are acting like the schoolyard bully that this article (see link) describes, TP is all I'll ever buy from them from here on out:

War veteran forced to change bike shop’s name after threat from U.S bike giant Specialized

From The Explainer (Charles Pelkey) at Red Kite Prayer: "...By now many of you have seen the story making its way around cycling-related social media about the Afghanistan war veteran in Cochrane, Alberta, who opened up a small bike shop over an ice cream parlor and his encounter with a @#$%ing bully..."

Sigh. Once again, life proves that Frank Zappa was right about hydrogen not being the most prevalent element in the universe.  Can someone up in the CEO office at Specialized turn this around and use a less heavy handed method to protect their brand against "brand confusion"?

As Warren Zevon might say, lawyers, guns, and money are nice to have around in a crisis and at least two of those three have been offered to our friend in Cochrane. But when mishandled, lawyers, like guns, can result in self-inflicted wounds and the suits at S need take notice. Perhaps better even than lawyers, the social media unleashed a shitstorm of criticism on the Big Red S. Lawyers and money may not be needed. Stay tuned.

This upbeat update in BRAIN, via Patrick O'Grady at Maddogmedia.

Exhibit A from Counsel

11 comments:

Anonymous said...

The real question is who let a corporation trademark the name of a city?

Khal said...

Pelkey, over at Red Kite (see link) thinks this would not fly if it actually went to court.

Steve A said...

Many common names are trademarked. Jaguar, for instance. I recall that about ten years ago, all the local Jaguar clubs had to obtain permission from Jaguar to continue to use the name. It may seem harsh, but Bayer lost use of the "Aspirin" trademark in the US due to their failure to properly protect it. One wonders, however, if Specialized might be well advised to send their legal team through some basic sensitivity training.

Khal said...

Seems this could have been worked out in a less PR-damaging way to the company, eh, Steve?

Steve A said...

Yup. Lawyers and sensitivity training...

Steve A said...

PS: Don't think I missed Khal's "Canadianism" in his last comment, eh?

Khal said...

Well, when you grow up in Buffalo, NY, it ain't exactly a "foreign country". They didn't name it the Peace Bridge for grins.

Steve O said...

As part of war reparations specified in the 1919 Treaty of Versailles following Germany's surrender after World War I, Aspirin (along with heroin) lost its status as a registered trademark in France, Russia, the United Kingdom, and the United States, where it became a generic name

Anonymous said...

We're not talking about an inanimate object like aspirin. Chicago once told the Bears that if they built a stadium outside the city limits they could not take the name Chicago with them. Guess what, Soldier Field got renovated. Again, the question is who the hell aloud a corporation to trademark the name of an independently governed city? Was the city even asked?

Anonymous said...

"allowed"

Steve A said...

Apparently the issue is resolved, or soon will be. http://bicycleretailer.com/north-america/2013/12/09/asi-says-calgary-bike-shop-can-use-roubaix-name#.UqcwCX-9KK3