Padraig, aka Patrick Brady, the publisher of Red Kite Prayer, an online mag devoted for the most part to competitive and passionate cycling, has started a pledge drive, with the idea of bringing in funds to his online publication specifically earmarked to pay for more literary content. The model is along the lines of National Public Radio station fund drives.
Take a wander over to the Red Kite site and read what he has in mind. I think its a good idea and will send some dead presidents his way. RKP is a neat publication.